Site Backlinks 0 comments
Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web
Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Search engine rankings
Search engines often use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking. Websites often employ various techniques (called search engine optimization) to increase the number of backlinks pointing to their website.
There are several factors that determine the quality of a backlink. The most important factor is the page rank of the web page giving the backlink. Backlinks from highly ranked sites are of good quality. Another factor is the subject of the pages which are linked by a backlink. If both sites are discussing the same topic, the backlink is relevant and of good quality. Third, important factor is the anchor text of the backlink. If the anchor text is related to the theme of the website that the link is pointing to, then it is called a good quality backlink. A good quality backlink will increase the page rank of your website.
Obtaining backlinks from search engines
Most commercial search engines provide a mechanism to determine the number of backlinks they have recorded to a particular web page. For example, Google can be searched using link:yoursite.com (or link:en.yoursite.com) to find the number of pages on the Web pointing to http://wikipedia.org/.
Yahoo!’s Site Explorer is a method of obtaining the number of backlinks on a site.
The Search Engine Marketing Professional Organization 0 comments
The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers. Its sponsors include Google, Yahoo, Microsoft, SuperPages, and Search Engine Strategies. SEMPO's membership includes search engine marketing firms and consultants, Web developers, inhouse marketing professionals, and advertising agencies.
